The World Funk Orchestra has released its first music video, Such A Beautiful Day, directed by Looking4Larry Agency co-founder Mitchell Stuart, who also performs bass (and — yes — some lyrics) in the song!
The video itself presented unique challenges due to the location of the key members of the WFO, which required filming in the United States, Uganda and South Africa.
“Bringing us all together over a period of time for a video is different from recording music. The choreography and the chemistry has to be as fluid and authentic as if we were all in the same studio at the same time,” exclaimed Mitchell Stuart when discussing the project. “That magical spark has to be there or the video won’t live up to the recording. The great news was with this group sharing such a powerful purpose and belief in the music, the resulting film is a celebration of the song and our group.”
Featuring Oscar-nominated Ugandan music superstar/activist Bobi Wine and his musical partner, Nubian Li, the song is (in the words of Bobi himself), “all about the vibe.” Nubian Li added, “I was amazed that everybody in the video is expressing a very positive vibe towards the song and each other. Being able to do that while we were so far apart, you know that it is something that was meant to be.”
What do you think of It’s A Beautiful Day? Sound off on social media, let us know your thoughts!
