Olivia Rodrigo has released the music video for Vampire, and it didn’t take long to reach No. 1 on the YouTube trending charts. Petra Collins, who was behind the Good 4 U visual, directed Rodrigo’s new music video.
The new track features some pointed words toward an unnamed recipient: “Bloodsucker, fame fucker, bleedin’ me dry like a goddamn vampire.” In the clean version of the track, “fame fucker” is changed to “dream crusher,” and “goddamn” is reduced to “damn.” Rodrigo made Vampire with Daniel Nigro, a collaborator on her debut.
Rodrigo took the time to discuss the direction of the song during an interview with Zane Lowe on Apple Music 1. In the interview, she said, “I think I listened to a lot of heavier stuff growing up, and that’s what I’ve always been drawn to. But I think in my regular day-to-day life, I don’t get to express those feelings of rage and dirty shit and messing shit up. And I think, in music, you have the freedom to express feelings that you don’t get to express in your everyday life. And so I think maybe that’s why I’m so drawn to this, because I don’t get to be messy every day in daily life and work.”
Rodrigo returns to the spotlight still riding momentum of her 2022 Grammy Award wins for Best New Artist, Best Pop Vocal Album and Best Pop Solo Performance. She also performed “Deja Vu” and “Uptown Girl” with Billy Joel, inducted Alanis Morissette into the Canadian Songwriters Hall of Fame, sang “Torn” with Natalie Imbruglia, and performed “You’re So Vain” for Carly Simon’s Rock & Roll Hall of Fame induction.
