The TikTok Generation is where the Hustle is at, baby.
Just ask Jack Harlow.
“Lovin On Me” is Harlow’s latest smash hit no. 1 out of control global seller, released as a single on November 10th. Right before the release, Harlow released a snippet of the song on TikTok in October, and it instantly went viral. From there, the single and the music video was released on November 10th. Now, the whole world was singing the song. And using it on their reels, videos and any other place they could find it.
The song samples the 1995 R&B song “Whatever (Bass Solique)” by Cadillac Dale, The song opens with “I’m vanilla baby — I’ll choke you, — but I’m no killer baby” and never turns back.
We’ll be promoting this article on social media. Guess which viral sensation -turned- global phenomenon of a song we’ll be using to promote the article?