UFC President Dana White had it all figured out. UFC 106 was going to look great on the books of the privately-owned Zuffa Entertainment corporation. Coming off the monster success of the Brock Lesnar-headlined UFC 100, the parent company for the Ultimate Fighting Championships would put on a show that would not only do huge box office live at the arena (a "given" with major UFC events now), but also get one more Lesnar-driven pay per view on the books before closing out income derived from the 2009 schedule.
The billboards were up. The advertising campaign was created. Even the brand new UFC magazine, with the former WWE "Next Big Thing" on the cover, would hit the stands the week of the show. The timing was perfect. Another grand slam for UFC and also for exec-in-the-spotlight Dana White.